BACKGROUND & CHALLENGE
Wellness Medical and Skin Cancer Clinic is a general practice located at Springfield Central, QLD. The recently opened general practice is run by a family of doctors providing comprehensive care to the community including access to allied health professionals, onsite pathology service, access to the specialists in the same building and hospital just across the road.
The mission is to provide high-quality integrated care to adhere to the health care necessities of the community.
Practice Director Dr. Amrita Dhital and Dr. Sudeep Dhital approached the Flying Ravens team for branding their clinic. When we first met the directors of Wellness Medical and Skin Cancer Clinic, they only had their logo finalised and had minimal time frame to complete their branding process prior to the official opening of the general practice clinic. The team FR accepted the branding project however it was initially challenging for both parties due to minimal time frame.The challenge was to conceptualize and finalize the concept into designing, printing, and installation of the materials in a short time span.
The FR team and Wellness Medical Clinic team worked together by effectively communicating and ensuring great working ethics to bring the desired concept to life. The project is now completed and delivered by the Flying Ravens team on time and as planned.
A very detail-oriented person herself Dr. Amrita does not let any details slip under her stethoscope. Therefore, the requirement was to use their own photographs in the signage. A quick photoshoot was organized with the Wellness Medical team resulting in a very personal touch to the designs.