BACKGROUND & CHALLENGE
ARS mates property group is a team of passionate professionals who share a common goal of helping people achieve their long term financial goals. Being a new company in the market, ARS felt they need to re organize themselves and look at the bigger picture. First thing first was to rebrand their image so they move ahead with a clear vision of creating their own brand.
Recreate a new logo, when they are open for ideas but still inclined with their previous logo was a huge challenge.
Working hand in hand with the directors of ARS mates, Flying Ravens was approached to help create a brand that can still hold their short but proud heritage. Our team had series of back-and-forth meetings that made ARS mates understand their motive towards their goals.
Flying Ravens tried to bring the team strength of ARS mates, also retaining their core business ie. Property. ARS mates and our team agreed that the logo should reflect the modern era and the character of the team but also speak simplicity. The logo was created so that it could evolve as a group in future.
Once the brand identity was brought into life, Flying Ravens worked together with their team on range of brand collaterals including full Brand Guidelines, Creation of Business cards and stationary and also providing consultation for to carry the brand forward with different digital medium.
A complete brand guidelines reflecting ARS and their mates, as an individual and also as a group was the joyful ride of the whole process. Focusing around their core values and the mateship, we were able to bring simplicity along with elegance in the logo. Simple but modern was the need which was reflected in the logo and the color.