BACKGROUND & CHALLENGE

ARS mates property group is a team of passionate professionals who share a common goal of helping people achieve their long term financial goals. Being a new company in the market, ARS felt they need to re organize themselves and look at  the bigger picture. First thing first was to rebrand their image so they move ahead with a clear vision of creating their own brand.

Recreate a new logo, when they are open for ideas but still inclined with their previous logo was a huge challenge.

SOLUTION

Working hand in hand with the directors of ARS mates, Flying Ravens was approached to help create a brand that can still hold their short but proud heritage. Our team had series of back-and-forth meetings that made ARS mates understand their motive towards their goals.

Flying Ravens tried to bring the team strength of ARS mates, also retaining their core business ie. Property. ARS mates and our team agreed that the logo should reflect the modern era and the character of the team but also speak simplicity. The logo was created so that it could evolve as a group in future.

Once the brand identity was brought into life, Flying Ravens worked together with their team on range of brand collaterals including full Brand Guidelines, Creation of Business cards and stationary and also providing consultation for to carry the brand forward with different digital medium.

OUTCOME

A complete brand guidelines reflecting ARS and their mates, as an individual and also as a group was the joyful ride of the whole process. Focusing around their core values and the mateship, we were able to bring simplicity along with elegance in the logo. Simple but modern was the need which was reflected in the logo and the color.

What they say

Amit Aryal

“I just wanted to thank John and his highly skilled team at ‘Flying Ravens’ who have been instrumental in Redesigning our “NEW Logo” and creating a “Brand Guidelines” for ARS Mates Property Group.

From the very first meeting we had with John, he showed us what we were capable of achieving and put plans in place to bring that dream to reality. Flying Ravens team worked tirelessly and helped us dig deep into our own stories and create a New Logo that is more modern and yet reflects the bold brand we aspire to be which reflects our core values and services we offer.

Thank you John once again for your professional work and providing us with the excellent customer service experience. We will definitely recommend your services to our business associates and partners.

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